When national developers plan a 740-acre paradise in your backyard, the first thing they do is call GoDo to name and brand everything from the luxury resort to the bespoke amenities.

The first location for a brand that will stretch from the Colorado Rockies to the shores of North Carolina and Florida is being developed just north of GoDo’s Dallas headquarters, on the Blackland Prairie. We immediately drove to the development site and breathed it in. Next, we gathered the brand’s stakeholders and found their authentic archetype and tone through our Brand Truth process.

With the planned developments featuring luxury refuge in rugged locale; the name WILDHAVEN RESERVE was born. And within each specific location, bespoke amenities and activities become FIELD TRIP PURSUITS and an escape from the everyday. From the visual identity to the boutique hotels to the brand expansion strategy, we created the ultimate field guide to navigate the WILDHAVEN brand experience.