When Olympic Champion and Team USA legend Dominique Dawes was ready to expand her academy’s footprint across the country, her team called GoDo first.
We jumped on a plane to Washington D.C. to tour her three existing academy locations and tour the newly acquired locations set for expansion. We studied where her brand and offerings have been and started strategizing where we could take it. From an evolved visual identity package that included a new NINJA brand to new interior layout and space design, Dominique Dawes Gymnastics and Ninja Academy’s Grand Opening in Ashburn, VA was not only new bar for the industry, but a template for new locations underway from Atlanta to Houston.