When Camp Bow Wow was purchased by Propelled Brands, their first call was to GoDo to give the legacy brand a strategic, modern refresh.
Our first step was a gathering with the new owners and current Camp Bow Wow staff. We quickly interviewed brand stakeholders and scheduled a GoDo session. With all brand stakeholders present, we launched a brand exploration conducted through our Brand Truth process and found the brand’s authentic archetype, purpose and tone. From a refreshed visual identity, renewed messaging strategy and upgraded interior design, CAMPLIFE was born.

WELCOME TO CAMPLIFE

Where worries fade, anticipation grows and joy lives. Every. Single. Day. Camp is where friends are found, lives are enriched and memories are made. And the best part, the stories get told in a wonderful reunion of fur and affection. As the world gets increasingly complex, camp remains a special sanctuary where every day's goal is refreshingly simple – making happy campers. You. Your dog. And even us too. Because we love your dog just like you do. Camp Bow Wow. Happy Campers.